DATA PROCESSING & PRIVACY POLICY
Version: April 2021
This policy sets out the basis on which we collect and process your personal data through your use of our website, our digital applications (Apps), and/or signing up for newsletters, competitions and other marketing activities either in-store or online.
Any changes we make to this policy in the future will be posted on this page and, if appropriate, notified to you by email so please check this page regularly.
INFORMATION ABOUT US
Seenda is the controller responsible for your personal data (referred to as "we", “us” or “our” in this privacy policy). If you have any questions about this privacy policy, the use of your personal information, or your dealings with our website or our Apps, you can contact us at support@seenda.com.
YOUR PERSONAL DATA
Information You Provide to Us
You will provide some or all of the following information to us when you purchase goods from our website, register a customer account with us, use one of our Apps, contact us, or sign up for newsletters and other marketing activities, either in one of our shops or online:
Please Note: It is important that the personal data we hold about you is accurate and up to date. Please keep us informed if your personal data changes during your relationship with us.
We do not collect any categories of sensitive personal data and this website is not intended for children so we do not knowingly collect data relating to children.
Information We Collect When You Use Our Website or Our Apps
As you interact with our website and Apps, we also automatically collect usage and technical data (described below) about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Click here for more information about cookies.
Usage Data - includes details of products and services you have purchased from us, and information about how you use our website and our Apps;
By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.
Technical Data - includes:
Other - We may also receive information from third parties we work closely with such as online fashion retail platforms, delivery services, credit reference agencies and fraud prevention agencies.
WHAT WE USE YOUR PERSONAL DATA FOR
Data protection law in the UE allows us to collect, use, store and transfer personal information if we have one or more of the following purposes for doing so:
Below are the ways we will use your personal data to fulfill your contract and/or for our legitimate interests:
Direct Marketing We need your consent for direct marketing communications. If you have expressly given your consent to receive direct marketing from us, whether via our website, Apps or in store, we may use the information you have given us for:
At any time you can opt out of direct marketing clicking on the unsubscribe button at the end of the email.
Cookies: We need your consent for our use of cookies. You have the right to withdraw your consent and you can find further information on how to do this by clicking here.
WHO WE SHARE YOUR PERSONAL DATA WITH
We may share your information within the Seenda and with our selected third parties for the purposes referred to above. For example:
We require all third parties engaged by us to respect the security of your personal data and to treat it in accordance with the law. Such third parties are only allowed to process your personal data in accordance with our instructions, and not for their own purposes.
From time to time, we may ask you if you would like to be contacted by other selected third parties, such as part of a joint promotion or a collaboration. If we do this, we will also provide you with a link to that third party’s privacy policy to help you decide whether or not you wish to be contacted by them. If you do consent to this (by an express opt in), that third party would be the data controller in respect of any activity by them that you have consented to.
Links to Other Organisations
Our website and/or our Apps may, from time to time, contain links to and from websites of our partner networks, advertisers and affiliates. If you follow a link these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
OPTING OUT OF MARKETING AND PREFERENCE UPDATES
If you no longer wish to receive direct marketing and updates from Seenda you can unsubscribe at any time by clicking on the link in the footer of the email or using the ‘unsubscribe from all’ link within the email preference centre accessible through the emails. You can also amend your preferences within the email preference centre. Alternatively you can email at support@seenda.com.
Cookies (including those which enable banner advertising) require a separate opt out and please Click here for more details.
SECURITY OF YOUR PERSONAL DATA
Our website and Apps have appropriate security measures in place to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. All information you provide to us is stored on secure servers. We have also put in place procedures to deal with any suspected personal data breach.
Where you have chosen a password which enables you to access certain parts of our website or our Apps, you are responsible for keeping this password confidential. We ask you to choose an effective, secure password and not to share your password with anyone.
We recommend only connecting to secure wireless networks that you trust to reduce the risk of unauthorised people intercepting your online activity. Beware of the risks of using public wifi.
If you receive an email purporting to be from Seenda asking for personal data, please do not respond to the email but please let us know that this has happened so we can check whether the email is genuine.
OUTSIDE EEA - DATA STORAGE & TRANSFER
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”) to work with members of the Seenda and third parties who we use to help us carry out the purposes referred to above or to comply with a legal duty.
Whenever we transfer your personal data out of the EEA, we will make sure an adequate level of protection is afforded to it by using one of the following safeguards:
HOW LONG WE KEEP YOUR PERSONAL DATA
We will keep your data for as long as you are a customer and thereafter we may keep it for longer in order to respond to any questions or complaints and to maintain necessary records to satisfy legal, accounting or reporting requirements. We may also keep your data for research or statistical purposes.
YOUR RIGHTS
You have the right to object to our use of your personal information, or to ask us to delete, remove or stop using it if there is no need for us to keep it. Please let us know if you think we should not be using it, but please be aware that there may be legal or other official reasons why we need to keep or use your information.
Your rights under data protection laws in relation to your personal data are briefly summarised below, and you can exercise these rights by emailing us at support@seenda.com.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
You will not have to pay a fee to access your personal data and we try to respond to all requests within one month.
If you have any questions or require any more information please contact us at support@seenda.com.